WE ARE CHANGEMAKING BEAUTY
Our approach to beauty is, and has always been, radically different.
We’ve always strived to create positive change and we are still on that journey, for you, for communities and for our planet. We are working continuously to make a positive systemic impact, across society, within beauty culture and right into the corridors of power.
We create products and beauty routines made for everybody – that help make people feel good in their skin.
We create safe formulas that respect your skin and do what they say they do.
Our products offer your skin robust protection, moisturisation and relief, like our Hemp Hand Protector…while our hemp crop also helps provide a habitat for local wildlife in France. So, it’s good for you. Without compromise.
We are part of a global community of certified B Corps who contribute to a bold vision of sustainability, inclusivity, and regeneration. We use sustainably sourced, natural ingredients and ingredients of natural origin wherever possible. And we are working towards using natural ingredients based on regenerative farming.
We started campaigning to ban animal testing in 1989. We were the first global cosmetics company to do so. The originals. By the end of 2023, our ambition is to ensure all our products are certified by The Vegan Society*. By then 100% of our products will contain no animal-derived ingredients. And no animals are harmed at any stage of development or manufacturing.
Our ethical sourcing means we take a holistic approach to addressing all forms of exploitation, continuously reviewing potential risks and reflecting best practice.
And we continue to lead best practice in our ground-breaking Community Fair Trade programme, through applying a more consistent approach to fair pricing.
This is how we’ll change our world for good.This is Changemaking Beauty.
HAT IS A MORE BEAUTIFUL WORLD?
For us it’s one where humans behave in harmony with the natural world, and where all living things can flourish.
AND A FAIRER ONE?
A world that is just and inclusive, where all people are treated equally, without prejudice. Where the light is always on and the door is always open.
PERFORMANCE, SAFETY AND ETHICS… WITHOUT COMPROMISE
We’re on a mission to become the most ethical beauty brand we can be. This charter lays out how we are doing what we do; how we are all changemakers, together; and how we bring our new products to life, for you.
We partner with six independent, brilliant bodies, to help us realise our vision for a fairer and more beautiful world.
They are independent changemakers in their own right.
They hold us to account so you can hold us to account, too.
THE VEGAN SOCIETY
The vegan bigwigs. The honchos. Like us they want to change society for the better. They make sure every new product we create, and its ingredients, do not involve the use of any animal product, by-product or derivative.
CRUELTY FREE INTERNATIONAL
Changemakers who work to create a world where nobody wants to, or believes we need to, experiment on animals. They’re our partners in the good, ongoing and winnable fight against animal testing.
CERTIFIED B CORP
Changing the way that we think about business. A B Corp is a business that meets the highest verified standards of social and environmental performance, transparency and accountability.
ELLEN MACARTHUR FOUNDATION
A brilliant and ambitious registered charity inspiring a generation to rethink, redesign and build a positive future, through the framework of a circular economy.
Joining a growing movement of ethical cosmetics brands, we’ve partnered with this non-profit to change the way ingredients are sourced. Ethically, kindly, with respect. They share our love for our planet and biodiversity.
Brilliant changemakers promoting better environmental and societal practices, all over the world. We work with them to help create more sustainable processes within our CFT programme.
WE ARE ON A JOURNEY
But one thing is set in stone, everything we are doing is geared towards helping to make our world a bit fairer and a bit more beautiful, each and every day.
And creating real change. For you. For us all.
So, every ingredient we use and every new product we create is there because it works hard for your body, without compromising on safety and ethics.
And we will never lose sight of that.
At any cost.
Discover our skincare, body care and haircare vegan products.
Introducing our most wanted, most loved beauty products for your hands, skin, lips and hair - they’re bestsellers for a reason.
Say hello to the new kids on the block. Discover new arrivals from fragrances to skincare and makeup must-haves.