Glossary Ingredients A

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Film forming ingredients are acknowledged for their ability to create a protective layer around your skin and hair. Think of them as a cosy little beauty bubble. Your safe space.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Solvents come in a variety of different forms and are nothing to be scared of. (Even water is a solvent). They’re used to break down other ingredients so a solution can be formed.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.

Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.

Emollients are highly regarded by beauty buffs because they reduce the amount of water your skin loses. This means you’ll feel softer and smoother for longer. Who doesn’t want that?

Antioxidants help protect skin cells from environmental stresses. Think bright sun and all that pollution from waiting at the bus stop.

Acrylates Copolymer increases viscosity (this means it makes things firmer). You’ll find it in some of our gel products. Helping to give that perfect wobble. Some say it’s controversial because it comes from plastic, but we only ever use ingredients that are scientifically proven to be safe.

A Viscosity Agent increases the firmness of formulas, turning liquids into gels. You can usually find them inside all your favourite jelly-like products. The satisfyingly squeezable ones.

Acrylates Copolymer increases viscosity (this means it makes things firmer). You’ll find it in some of our gel products. Helping to give that perfect wobble. Some say it’s controversial because it comes from plastic, but we only ever use ingredients that are scientifically proven to be safe.

Acrylates Copolymer increases viscosity (this means it makes things firmer). You’ll find it in some of our gel products. Helping to give that perfect wobble. Some say it’s controversial because it comes from plastic, but we only ever use ingredients that are scientifically proven to be safe.

A Viscosity Agent increases the firmness of formulas, turning liquids into gels. You can usually find them inside all your favourite jelly-like products. The satisfyingly squeezable ones.

A Viscosity Agent increases the firmness of formulas, turning liquids into gels. You can usually find them inside all your favourite jelly-like products. The satisfyingly squeezable ones.

Acrylates Copolymer increases viscosity (this means it makes things firmer). You’ll find it in some of our gel products. Helping to give that perfect wobble. Some say it’s controversial because it comes from plastic, but we only ever use ingredients that are scientifically proven to be safe.

Acrylates Copolymer increases viscosity (this means it makes things firmer). You’ll find it in some of our gel products. Helping to give that perfect wobble. Some say it’s controversial because it comes from plastic, but we only ever use ingredients that are scientifically proven to be safe.

Acrylates Copolymer increases viscosity (this means it makes things firmer). You’ll find it in some of our gel products. Helping to give that perfect wobble. Some say it’s controversial because it comes from plastic, but we only ever use ingredients that are scientifically proven to be safe.

Acrylates Copolymer increases viscosity (this means it makes things firmer). You’ll find it in some of our gel products. Helping to give that perfect wobble. Some say it’s controversial because it comes from plastic, but we only ever use ingredients that are scientifically proven to be safe.

Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.

Acrylates Copolymer increases viscosity (this means it makes things firmer). You’ll find it in some of our gel products. Helping to give that perfect wobble. Some say it’s controversial because it comes from plastic, but we only ever use ingredients that are scientifically proven to be safe.

Acrylates Copolymer increases viscosity (this means it makes things firmer). You’ll find it in some of our gel products. Helping to give that perfect wobble. Some say it’s controversial because it comes from plastic, but we only ever use ingredients that are scientifically proven to be safe.

A Viscosity Agent increases the firmness of formulas, turning liquids into gels. You can usually find them inside all your favourite jelly-like products. The satisfyingly squeezable ones.

A copolymer increases the firmness of a product. So, you always get the best possible feeling on your skin. Scrub, smooth and slather to your heart’s content.

Kiwi fruit seeds are crushed to create Actinidia Chinensis Seed Oil. A rich solution that makes our products feel luxurious on your skin. You deserve it.

Emollients are highly regarded by beauty buffs because they reduce the amount of water your skin loses. This means you’ll feel softer and smoother for longer. Who doesn’t want that?

Emollients are highly regarded by beauty buffs because they reduce the amount of water your skin loses. This means you’ll feel softer and smoother for longer. Who doesn’t want that?

Emollients are highly regarded by beauty buffs because they reduce the amount of water your skin loses. This means you’ll feel softer and smoother for longer. Who doesn’t want that?

Adenosine (which comes from yeast) is known to soothe skin. It can also make it appear smoother and plumper. Sounds too good to be true. Turns out it’s just science.

Film forming ingredients are acknowledged for their ability to create a protective layer around your skin and hair. Think of them as a cosy little beauty bubble. Your safe space.

Anti-caking agents help to create a smoother application. They help stop lumps forming in our products, so you get the kind of texture that makes you squeal with delight.

Astringents are acknowledged as being one of the best ingredients for controlling oiliness and cleansing pores. They’re greasy hair and sticky skin’s worst nightmare. Dirt can do one.

Astringents are acknowledged as being one of the best ingredients for controlling oiliness and cleansing pores. They’re greasy hair and sticky skin’s worst nightmare. Dirt can do one.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Alcohol is usually added to products with a dry finish, like fragrance. It helps carry the scent out of the bottle and then evaporates when it’s sprayed on skin. We call it a perfume piggyback.

Aleurites Moluccanus Seed Oil comes from the nuts of the kukui tree. It’s one of our key ingredients that’s known to leave the skin feeling nourished but never greasy. Self-care in seed oil form.

Algae Extract comes from seaweed. It’s one of our key ingredients because it’s a humectant (it reduces the amount of water your skin loses). Helping to keep you soft and moisturised. Like a little baby seal.

A Viscosity Agent increases the firmness of formulas, turning liquids into gels. You can usually find them inside all your favourite jelly-like products. The satisfyingly squeezable ones.

Allantoin can be synthetically made or extracted naturally from plants like comfrey and chamomile. It has a reputation for being a skin-soother, so we add it to products designed to comfort you.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Since ancient Egyptian times, Aloe Barbadensis Leaf Juice has been a key beauty ingredient. It’s ideal for those with sensitive skin because it moisturises and soothes. (Cleopatra loved it). Ours is organic and sourced via our Community Fair Trade programme.

Since ancient Egyptian times, Aloe Barbadensis Leaf Juice Powder has been a key beauty ingredient. It’s ideal for those with sensitive skin because it moisturises and soothes. (Cleopatra loved it). Ours is organic and sourced via our Community Fair Trade programme.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Certain fragrances and essential oils must legally be listed as allergens. While safe to use they have the potential to cause an allergic response (in those who are sensitive to fragrance). So please always check the label. We care about you.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Exfoliant is a gentle abrasive known to remove dead skin cells. If you want a brighter, smoother complexion, this is the ingredient to look out for. Let’s go get that glow.

A Viscosity Agent increases the firmness of formulas, turning liquids into gels. You can usually find them inside all your favourite jelly-like products. The satisfyingly squeezable ones.

Aluminium Chlorohydrate is an antiperspirant with serious sweat-blocking power. There’s some controversy about using underarm antiperspirants and breast cancer, but there’s no direct scientific link to support this.

Exfoliant is a gentle abrasive known to remove dead skin cells. If you want a brighter, smoother complexion, this is the ingredient to look out for. Let’s go get that glow.

We mix bulking ingredients into our formulas to create the right ratio of actives. It’s a fine art. Like making the perfect cup of tea. But we’ve mastered it.

Preservative/Antimicrobial ingredients are added to our products to keep them fresh for their entire shelf-life. No funky smells or weird consistencies. Just the classic formulas you love.

Preservative/Antimicrobial ingredients are added to our products to keep them fresh for their entire shelf-life. No funky smells or weird consistencies. Just the classic formulas you love.

Film forming ingredients are acknowledged for their ability to create a protective layer around your skin and hair. Think of them as a cosy little beauty bubble. Your safe space.

A Viscosity Agent increases the firmness of formulas, turning liquids into gels. You can usually find them inside all your favourite jelly-like products. The satisfyingly squeezable ones.

Emulsifying surfactants help keep oil and water together. They can also give products a rich, creamy feel. Next time you’re marvelling at how lusciously smooth your skin is, you’ll know who to thank.

Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.

Denaturant gives our products a bitter taste, so you know they’re not for eating or drinking. Our Body Butter might look tasty, but it most definitely won’t taste nice spread on your toast.

Silicones are known to help products apply evenly. They also stop stickiness and white casts. Some worry they’re a controversial ingredient, so we’re trying to reducing our use of them whenever possible.

Certain fragrances and essential oils must legally be listed as allergens. While safe to use they have the potential to cause an allergic response (in those who are sensitive to fragrance). So please always check the label. We care about you.

Certain fragrances and essential oils must legally be listed as allergens. While safe to use they have the potential to cause an allergic response (in those who are sensitive to fragrance). So please always check the label. We care about you.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Certain fragrances and essential oils must legally be listed as allergens. While safe to use they have the potential to cause an allergic response (in those who are sensitive to fragrance). So please always check the label. We care about you.

Anthemis Nobilis Flower Extract is extracted from dry flowers. It’s a key ingredient in our chamomile range because it’s known to have a soothing effect on skin. Softly does it.

Anthemis Nobilis Flower Oil is also known as chamomile oil. It’s a key ingredient because it’s a skin-soother, so you’ll find it in our calming products.

Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.

Solvents come in a variety of different forms and are nothing to be scared of. (Even water is a solvent). They’re used to break down other ingredients so a solution can be formed.

Emollients are highly regarded by beauty buffs because they reduce the amount of water your skin loses. This means you’ll feel softer and smoother for longer. Who doesn’t want that?

A Viscosity Agent increases the firmness of formulas, turning liquids into gels. You can usually find them inside all your favourite jelly-like products. The satisfyingly squeezable ones.

Emulsifying surfactants help keep oil and water together. They can also give products a rich, creamy feel. Next time you’re marvelling at how lusciously smooth your skin is, you’ll know who to thank.

Argania Spinosa Kernel Oil is extracted from argan nuts. It’s a key ingredient for us because we’re big fans of its nourishing fatty acids (and so is your skin).

Ground up argan nut shells create Argania Spinosa Shell Powder. A powerful exfoliant that’s a key ingredient in products like our body scrubs. See ya dry skin.

Argilla is a type of clay that's excellent at soaking up liquid. If you suffer from oiliness, then you’ll probably spot this master mattifier in some of your favourite skincare products.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Ascorbic Acid, also known as vitamin c, is an antioxidant. It helps to improve your skin’s elasticity while also reducing any redness. Give your best face, always.

Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.

Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.

Broken oat kernels often go by their Latin name Avena Sativa Bran. They're well-known in the beauty industry as natural skin-soothers. Say goodbye to dryness and hello to sweet relief.

Antioxidants help protect skin cells from environmental stresses. Think bright sun and all that pollution from waiting at the bus stop.

Avena Sativa Kernel Meal is finely ground oatmeal, a key ingredient for helping your complexion when it’s stressed. Life gives you enough things to worry about, your skin shouldn’t be one of them.

Antioxidants help protect skin cells from environmental stresses. Think bright sun and all that pollution from waiting at the bus stop.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Binding ingredients are used in powder products that need to be held together. Their job is quite simply to never let go (like that clingy ex your friend had).

Exfoliant is a gentle abrasive known to remove dead skin cells. If you want a brighter, smoother complexion, this is the ingredient to look out for. Let’s go get that glow.

We mix bulking ingredients into our formulas to create the right ratio of actives. It’s a fine art. Like making the perfect cup of tea. But we’ve mastered it.

Preservative/Antimicrobial ingredients are added to our products to keep them fresh for their entire shelf-life. No funky smells or weird consistencies. Just the classic formulas you love.

Preservative/Antimicrobial ingredients are added to our products to keep them fresh for their entire shelf-life. No funky smells or weird consistencies. Just the classic formulas you love.

Film forming ingredients are acknowledged for their ability to create a protective layer around your skin and hair. Think of them as a cosy little beauty bubble. Your safe space.

A Viscosity Agent increases the firmness of formulas, turning liquids into gels. You can usually find them inside all your favourite jelly-like products. The satisfyingly squeezable ones.

Emulsifying surfactants help keep oil and water together. They can also give products a rich, creamy feel. Next time you’re marvelling at how lusciously smooth your skin is, you’ll know who to thank.

Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.

Denaturant gives our products a bitter taste, so you know they’re not for eating or drinking. Our Body Butter might look tasty, but it most definitely won’t taste nice spread on your toast.

Silicones are known to help products apply evenly. They also stop stickiness and white casts. Some worry they’re a controversial ingredient, so we’re trying to reducing our use of them whenever possible.

Certain fragrances and essential oils must legally be listed as allergens. While safe to use they have the potential to cause an allergic response (in those who are sensitive to fragrance). So please always check the label. We care about you.

Certain fragrances and essential oils must legally be listed as allergens. While safe to use they have the potential to cause an allergic response (in those who are sensitive to fragrance). So please always check the label. We care about you.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Certain fragrances and essential oils must legally be listed as allergens. While safe to use they have the potential to cause an allergic response (in those who are sensitive to fragrance). So please always check the label. We care about you.

Anthemis Nobilis Flower Extract is extracted from dry flowers. It’s a key ingredient in our chamomile range because it’s known to have a soothing effect on skin. Softly does it.

Anthemis Nobilis Flower Oil is also known as chamomile oil. It’s a key ingredient because it’s a skin-soother, so you’ll find it in our calming products.

Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.

Solvents come in a variety of different forms and are nothing to be scared of. (Even water is a solvent). They’re used to break down other ingredients so a solution can be formed.

Emollients are highly regarded by beauty buffs because they reduce the amount of water your skin loses. This means you’ll feel softer and smoother for longer. Who doesn’t want that?

A Viscosity Agent increases the firmness of formulas, turning liquids into gels. You can usually find them inside all your favourite jelly-like products. The satisfyingly squeezable ones.

Emulsifying surfactants help keep oil and water together. They can also give products a rich, creamy feel. Next time you’re marvelling at how lusciously smooth your skin is, you’ll know who to thank.

Argania Spinosa Kernel Oil is extracted from argan nuts. It’s a key ingredient for us because we’re big fans of its nourishing fatty acids (and so is your skin).

Ground up argan nut shells create Argania Spinosa Shell Powder. A powerful exfoliant that’s a key ingredient in products like our body scrubs. See ya dry skin.

Argilla is a type of clay that's excellent at soaking up liquid. If you suffer from oiliness, then you’ll probably spot this master mattifier in some of your favourite skincare products.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.

Ascorbic Acid, also known as vitamin c, is an antioxidant. It helps to improve your skin’s elasticity while also reducing any redness. Give your best face, always.

Perfuming ingredients are fragrant essential oils, simple aromas or man-made smells. Either way, you know that when we add them to our products it’s for one simple reason. They smell good.

Palm oil derivatives are a jack of all trades. They can moisturise. They can make products foamy. The list goes on. They can be controversial ingredients when sourced irresponsibly, so we make sure we buy sustainable palm oil from the RSPO (Roundtable for Sustainable Palm Oil). Or purchase RSPO credits that support sustainable production.

Broken oat kernels often go by their Latin name Avena Sativa Bran. They're well-known in the beauty industry as natural skin-soothers. Say goodbye to dryness and hello to sweet relief.

Antioxidants help protect skin cells from environmental stresses. Think bright sun and all that pollution from waiting at the bus stop.

Avena Sativa Kernel Meal is finely ground oatmeal, a key ingredient for helping your complexion when it’s stressed. Life gives you enough things to worry about, your skin shouldn’t be one of them.

Antioxidants help protect skin cells from environmental stresses. Think bright sun and all that pollution from waiting at the bus stop.

Skin Conditioning ingredients are the enemies of dry, flaking skin. They’re acknowledged as having the power to restore suppleness. And trust us, they aren’t afraid to use it.